Real Estate Video Marketing: The Ultimate Guide

Real estate marketing can be a complicated and frustrating endeavor. Adding video to listings and social media is a great way to help you get ahead. Real estate video marketing has the potential to transform your sales funnel and increase interest by 400%. From developing a sense of community to establishing your credibility, video marketing is a fantastic addition to your toolbox.

Keep reading if you’re looking for a guide to video marketing for real estate.

What Is Real Estate Video Marketing?

Nearly half of Earth’s human population is on the Internet, and 3 billion people consume video content. Real estate video marketing is making good use of a dynamic medium to showcase your offerings. Real estate videos can include tours of a property, stunning aerial footage, and help introduce potential buyers to the neighborhood.

How Real Estate Video Marketing Can Increase Business

Real Estate video marketing might not seem like an essential aspect of your marketing strategy, but it has the potential to transform your lead generation. Videos are twice as likely to rank higher on search engines than text, and 85% of all Internet traffic is video consumption. Video marketing is the edge you need in today’s competitive market.

As small real estate companies built by young entrepreneurs and decades-old firms battle it out, the best thing you can do for your business is stand out. With nearly 40% of home buyers using video to inform them during their home search, you can’t afford to overlook video marketing after 2021.

6 Types of Real Estate Marketing Videos:

If you feel you need a guide to video marketing for real estate, here are six types of real estate marketing videos to get you started.

Listing Video

Listing videos are a fundamental tool that helps move your potential buyers through your sales funnel. A professional listing video will display and reflect your listings in a way that photos can’t. From dramatic aerial footage to virtual tours, listings with videos have over 400% higher conversion rates. 

Interview Video

Listing videos may be the start of real estate videos, but they’re far from the end. Interview videos let your potential customers learn more about what it’s like to work with you. Over 60% of consumers take reviews as seriously as they take advice from family and friends. Video testimonials from former buyers, contractors, community members, and other professionals can help you establish your credibility. 

Blog Post Recap Video

A lot of businesses make the mistake of overlooking opportunities to refresh and recap existing content. People engage more with video content than with text and images combined and are much more likely to share videos than other content. The average person retains over 80% more information from a video than from text alone.

Expanding your blogs into real estate video marketing content can help you connect with different groups of consumers in new ways. 

Local Business Review Video

Consider local business reviews when considering what real estate marketing videos you want to create. Local business-oriented videos are a great way to showcase the community and develop relationships with local professionals.

It’s important to remember that people don’t want to be sold. They want to be entertained and charmed. Instead of selling them a home, these videos paint a picture of their future in a new neighborhood or town.

Explainer Video

A guide to video marketing for real estate wouldn’t be complete without covering explainer videos. Explainer videos are a great way to get started and introduce yourself to your potential customers. Your explainer could highlight your passion for your area, your team’s knowledge of the market, or your origin story. The important thing is helping your audience connect with you and your brand.

Neighborhood / Community Video

Neighborhood videos are an underrated form of real estate videos. These videos give you a chance to sell the most important aspect of a home: the community. If the neighborhood has a community garden, active participation in local service projects, or a big park with community events, it can help potential buyers reach out. 

Looking For Real Estate Video Marketing In Colorado?

Real estate video marketing is a tool to take your business to the next level. Videos provide a fantastic opportunity to build credibility, connect with customers, and introduce yourself to your community. 

Our team serves the Front Range area of Colorado, and we can’t wait to help you develop your brand identity, increase conversions, and improve customer relationships. Contact us today to get your free assessment if you’re ready to invest in real estate marketing videos.