Running a small business can be a juggling act, but keeping your marketing competitive can make everything else seem easy. Services like video production for small businesses provide options to help companies like yours compete. Over 60% of businesses today invest in video production services to improve leads and sales through organic and inorganic marketing.
Why Video Production for Small Business Marketing Is Important
Did you know over 80% of online marketers find video content to have the best return on investment (ROI)? That’s because videos are twice as likely to appear higher in Google search results and make up 85% of all consumer internet traffic. With all that traffic, small business video production is a great way to take your visibility to the next level.
5 Benefits of Video Production for Small Businesses
Every business is different, but there are a few common advantages to investing in video production. Keep reading to learn more about the benefits of video production.
Expand Brand Awareness
The 7 Times rule of marketing tells us that consumers need to encounter a brand’s message seven times before it’s absorbed. Videos provide exciting content that helps your customers connect with your brand identity.
Around the world, 92% of marketing professionals find the benefits of video production include increasing brand awareness and driving sales.
Allow Potential Buyers to Understand Your Product/Services
A fantastic way to use video production for your small business is to increase consumers’ understanding of your offerings. This could involve using your product in a video, a behind-the-scenes look at your services, or comparing it with competing offerings. Video lets your business begin developing a solid relationship with your potential customers.
Increase Social Media Engagement
Your business can reach roughly 3.6 billion potential customers worldwide through social media. Beyond that, studies show more than half of people are more likely to buy a product after seeing it on Facebook Stories. That makes small business video production a clear path to connecting your brand with new customers.
Create Trust Around Your Brand
Part of building a relationship with your customers is creating trust. Video production for small businesses can be a way to help you do that. The benefits of video production vary but can include boosting credibility, especially if you use them to establish company values and share testimonials.
Video Content Is Preferred by Consumers
Video content has been popular for over a decade, but the pandemic has taken it to new heights. Nearly 70% of consumers prefer videos to other content, and why wouldn’t they? It’s a dynamic, engaging medium that transforms how people interact with brands.
Examples of Video Production for Small Businesses
Small business video production can take a lot of forms, depending on the business. A company that offers writing services could showcase testimonials and their process. Product-oriented companies, like craft supply businesses, could do tutorials and product demonstrations.
How Todalen Can Help Your Small Business Marketing Efforts Through Video Production Services
At Todalen, we provide video production services throughout Colorado’s Front Range which we cater to your business’s unique needs. Contact us today for your free assessment and to learn more about how we can help you uplevel your marketing strategy.