What Does a Video Production Company Do?

When it comes to video production, what exactly does it entail? Simply put, video production involves everything that goes into creating a video, from scripting and storyboarding to location scouting and logistics. It encompasses all aspects of the filmmaking process, resulting in a finished product ready for distribution. A video production company can produce various types of videos, from corporate training videos to promotional materials for businesses.

What Is A Video Production Company?

A video production company is a business that specializes in producing content for a variety of mediums, with a primary focus on video. This can include commercials, music videos, films, and corporate videos. The role of the production company is to manage every aspect of the production process, from the initial concept to the final delivery. 

In short, if you have an idea for a video project, a video production company can provide the expertise and resources needed to bring it to life.

What Is A Video Production Company Responsible For?

A video production company is responsible for a multitude of tasks, all leading up to the final video production, from pre-production planning to post-production editing. From start to finish, a video production company ensures that each aspect of the video project runs smoothly and successfully. 

As you can see, there is a lot that goes into producing a quality video, their responsibility is to bring the client’s vision to life in an engaging and impactful way. Here are the list of what a video production company does:

Develop Content

A video production company will focus on developing compelling content that captures and engages the intended audience. This means brainstorming ideas and assembling the right team to bring those concepts to life. The producer will act as the project leader, overseeing every aspect of content creation from initial concept development to post-production editing.

Script Writing

When it comes to creating a new film or video production, some companies prefer to work with their team of in-house writers. These writers have an understanding of the company’s unique style and vision, allowing them to easily collaborate on projects. However, at other times a video production company may choose to work with independent writers who pitch their own scripts. This can bring a fresh perspective and new ideas to the table, adding diversity to the collaborative process.

Market Research

Before starting any project, a video production company will evaluate what type of video content is currently trending and popular among our target audience. This information helps them secure funding for the project and ensure its success. Without conducting market research, there may be a risk of creating a video that will not resonate with viewers and generate a return on investment.

Location Scouting

When selecting a shoot location, video production companies need to consider the practical needs of their crew and equipment. This means ensuring there is enough space for filming, as well as room for a three-point lighting setup if needed, and areas where the crew can take breaks and recharge.

Planning and Logistics

Careful planning and logistics are just as crucial to the success of a video project. A production company takes on the responsibility of scheduling shoots, finding locations, securing necessary permits, budgeting and coordinating equipment and crew members. Without this planning and organization, a shoot can quickly become disorganized. They also work with clients to plan out the script and storyboard for the video, ensuring that all elements come together to create a successful end product.

Providing Film Equipment

When it comes to professional video production, having the right equipment is key. From professional cameras to lighting and sound equipment, the right tools can make all the difference in the final product. Not only does it give producers more control over the shoot, but it also ensures that they will have everything they need on hand to capture the perfect shot. 


When creating a video project, one aspect to consider is whether or not actors will be needed. In some cases, the script may call for characters to be portrayed by individuals other than the production team members. In this situation, it becomes necessary to hire actors for the project.

Hair & Makeup

Hair and makeup artists are responsible for creating the desired appearance for each actor, while costume designers provide outfits that convey the character’s personality and chosen period. These roles often go through production companies to get hired for a specific project. 


Filming is an integral part of producing a successful video project. Proper planning and execution of footage help to define the narrative and bring the concept to life. A video production company also makes sure to gather a diverse range of shots, from wide establishing shots to close-ups and cutaways, giving us plenty of options in the editing process. 

Music Licencing / Composing

Music sets the tone and establishes the mood, creating a more immersive experience for viewers. Without appropriate licenses, using popular music could result in copyright issues, potentially halting a video project in its tracks.

Video Editing

The editor of a video production company has the important job of selecting and arranging footage to create a cohesive story. They also add graphics, audio, and special effects to enhance the final product. Without skilled video editing, even the highest quality footage can lack impact and fail to engage the audience.

Video Production Company in Colorado

When looking for the right video production company, it’s important to consider not only their experience and portfolios but also their unique strengths and specialties.
In need of a video production company in Colorado to help with your next video project? Look no further than Todalen Marketing & Media, where we pride ourselves on producing high-quality video products. Our team is highly experienced and skilled in video production, from pre-production planning to post-production editing. Whether you’re launching a new product or creating promotional content for your brand, Todalen Marketing is a reliable choice for stunning video production. Contact us today to learn more about how we can help you make your video projects to the next level.